Case Study – Cleaning Business

Cleaning Business Case Study

How we generated 140+ Leads for a Local Cleaning Company in just 30 Days

Client: Confidential
Location: UAE
Industry: Residential & Commercial Cleaning Services

Challenges:

⇒ Low website traffic & poor online visibility
⇒ Inconsistent lead flow
⇒ low customer retention
⇒ No structured social media or paid ad strategy

🚀 Our Strategy

1. Website Optimization & Local SEO

We optimized the client’s website and Google My Business (GMB) profile to improve local search rankings and increase organic traffic.

⇒ Enhanced Google My Business listing with updated service descriptions, images, and customer reviews.
⇒ Improved website content with SEO-friendly service pages targeting local keywords.
⇒ Added a Call-to-Action (CTA) on the homepage.

🚀 Our Strategy

2. Meta Ads (Lead Generation Campaigns)

We launched a targeted social media campaign to attract new customers and generate high-quality leads.

Created an engaging ad campaign highlighting their services with a compelling offer: “Get 20% Off Your First Cleaning!”
⇒ Defined audience segments based on location, demographics, and interests
⇒ Ran retargeting ads for website visitors and previous engagers

✅ Results from Facebook Ads:
✔ Ad Spend: 1800 AED
✔ Leads Generated: 66+ in 30 days
✔ Cost Per Lead (CPL): 28 AED

🚀 Our Strategy

3. Google Ads (Search Campaign for Local Leads)

To capture high-intent customers actively searching for cleaning services, we launched a strategic Google Ads campaign.

⇒ Targeted high-intent keywords such as:
“Best home cleaning services near me”
“Affordable office cleaning in Abu Dhabi”
⇒ Used call extensions & location-based targeting for better local reach
⇒ Optimized landing page with a “Get a Quote” form for higher conversions

✅ Results from Google Ads:
✔ Ad Spend: 1100 AED
✔ Leads Generated: 74+ in 30 days
✔ CPL: 25 AED

🚀 Our Strategy

4. Organic Social Media Marketing

We build a strong, trustworthy brand presence on platforms like Instagram, Facebook, TikTok and LinkedIn where potential customers are already spending their time.

From strategy development to eye-catching visuals of your spotless work to customer testimonials and local service promotions, we create content that drives engagement, reach to the right audience and drive more bookings via organic social media marketing.

✅ Results from Google Ads:

📈 300% Increase in Follower Growth in the first 90 days
🧽 2–5x More Booking Inquiries through Instagram & Facebook
💬 Higher Engagement Rates with content that builds trust and credibility
⇑ Organic Leads: 5 Leads

🚀 Our Strategy

📊 Final Results

30 Days Results🎯

🔹 Total Leads Generated: 140+
🔹 Total Ad Spend: 2900 AED
🔹 Average Cost Per Lead: 27 AED
🔹 Conversion Rate: 35% (38+ closed deals)
🔹 Revenue Generated: AED 36,929+ in the month

🚀 Our Strategy

🔥 Why This Worked?

Key Takeaways

✅ Local SEO & Google Ads attracted high-intent leads
✅ Social media ads generated instant lead conversions
✅ Organic marketing increased engagement & reach
✅ Promotional offers created urgency, boosting sign-ups

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