Case Study – Kitchen Renovation

Kitchen Renovation Business Case Study

How we generated 97+ Leads for a Kitchen Renovation Business in just 30 Days

Client: Confidential
Location: UAE
Industry: Kitchen & Bathroom Renovation Services

Challenges:

⇒ Low online visibility
⇒ Inconsistent lead flow
⇒ High competition in the local renovation market
⇒ Struggled to paying customers
⇒ Limited brand awareness on social media

🚀 Our Strategy

1. Website Optimization & Local SEO

To improve search rankings and website conversions, we focused on SEO and user experience optimization.

⇒ Conducted local keyword research and optimized service pages.
⇒ Updated Google My Business profile with images, customer reviews, and service details
⇒ Implemented SEO-friendly blog content targeting topics
like “Best Kitchen Renovation Ideas in Dubai”
⇒ Added clear CTAs and a lead capture form

🚀 Our Strategy

2. Google Ads (Search & Display Campaigns)

We launched a strategic PPC campaign to attract high-intent customers.

⇒ Created high-converting ad copy targeting search queries like:
⇒ “Affordable kitchen renovation near me”
⇒ “Best bathroom remodeling in Dubai”
⇒ Used geo-targeting & ad extensions to drive local engagement
⇒ Designed Google Display Ads showcasing past renovation projects

✅ Results from Google Ads:
✔ Ad Spend: 3000 AED
✔ Leads Generated: 70+ in 30 days
✔ CPL: 27 AED

🚀 Our Strategy

3. Meta Ads (Lead Generation Campaigns)

Since home renovation is highly visual, we leveraged social media to showcase the client’s projects.

⇒ Launched before & after transformation ads to captivate potential customers
⇒ Targeted homeowners in high-income neighborhoods with interest in home remodeling
⇒ Implemented retargeting ads for website visitors who didn’t convert
⇒ Ran a special promotion: “Book a Free Consultation & Get 10% Off Your First Project!”

✅ Results from Facebook Ads:
✔ Ad Spend: 2000 AED
✔ Leads Generated: 58+ in 30 days
✔ Cost Per Lead (CPL): 34 AED

🚀 Our Strategy

4. Content Marketing & Social Proof

We positioned the brand as an industry leader through high-quality content.

⇒ Created weekly blog posts on renovation trends & design tips
⇒ Showcased video testimonials & customer success stories
⇒ Posted project highlights on Instagram & Facebook to engage potential clients
⇒ Encouraged satisfied customers to leave Google reviews, boosting credibility

🚀 Our Strategy

📊 Final Results

30 Days Results🎯

🔹 Total Leads Generated: 128+
🔹 Total Ad Spend: 5000 AED
🔹 Average Cost Per Lead: 34 AED
🔹 Conversion Rate: 30% (31+ closed deals)
🔹 Revenue Generated: AED 125,000+ in first month

🚀 Our Strategy

🔥 Why This Worked?

Key Takeaways

✅ Local SEO & Google Ads attracted high-intent leads actively searching for renovation services
✅ Visual storytelling on social media attracted engaged homeowners
✅ Local SEO improvements increased organic inquiries
✅ Strong social proof (reviews & testimonials) built trust and credibility

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